Sunday, September 21, 2014

Bad game or tarnished product?

TV Ratings: 'Thursday Night Football' Drops With Snoozer Game

By Michael O'Connell, Sept. 19, 2014,

The second outing of CBS' Thursday Night Football was bound to be smaller than last week — especially when the Tampa Bay Buccaneers entered the fourth quarter without having put any points on the board. Though the team did manage two scoring drives to avoid a shutout against the Atlanta Falcons, 14-56, many viewers had clearly turned the dial.

Preliminary ratings are down 40 percent from last week, with CBS and the NFL Net averaging a 3.3 rating among adults 18-49 in fast national returns. Last week's game, which averaged an early 5.5 rating, went up to a 7.5 in the key demo once time zone adjustments were made.

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