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Procter & Gamble Cancels On-Field NFL Promotion
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| AP File Photo / Yahoo |
NEW YORK (AP) -- Procter & Gamble is canceling an on-field breast cancer awareness promotion it had been planning with theNational Football League, the latest sponsor to respond to the NFL's growing problems.
The consumer products maker is the latest major sponsor, following PepsiCo andAnheuser-Busch, to show concern over the NFL's handling of domestic abuse allegations against several players. The move came as NFL commissioner Roger Goodell held a press conference to say that the NFL needs to change its policies and will implement new personal conduct policies sometime before the Super Bowl early next year.
"I made a mistake. I'm not satisfied by the process that we went through. I'm not satisfied with the conclusions," he said during the conference.
Women make up 35 percent of the average audience of 17.4 million during a regular season NFL game, and the NFL has made it a point to reach out to women in recent years.
The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink "Crucial Catch" campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins.
P&G's Crest brand had been working on a program with players from each of the NFL's 32 teams to wear pink mouthguards and participate in other activities.
Read the full story: www.yahoo.com
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