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Sunday, October 2, 2016

Declining NFL Ratings Aren’t A Big Deal ... Yet

By SB Nation, Sep 29, 2016 

NFL ratings are down this season. For those who have been itching for the league to get served some humble pie, this may be viewed as a delightful development. But it’s important to remember that even sagging numbers for the NFL still virtually blow everything else on television out of the water.

Eight of the nine prime-time games this year have attracted fewer viewers than over the same period in 2015. (Oddly enough, last week’s Thursday night blowout between the New England Patriots and Houston Texans bucked the trend.) Through the first two weeks of the season, Sunday Night Football and Monday Night Football ratings were both down 12 percent. The most recent Monday night contest involving the Atlanta Falcons and New Orleans Saints, which was pitted up against Hillary Clinton and Donald Trump’s first presidential debate, was the lowest-rated ever.

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