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McDonald's Key Sales Figure declines In October
AP, Nov. 10, 2014
President and CEO Don Thompson said in a statement that consumers are increasingly looking for food where they have the option to customize it to their liking, as well as places that have convenient ways to order and pay. McDonald's previously announced that it plans to expand its "Create Your Taste" offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen.
The chain said that its U.S. restaurants were hampered by strong competition. Thompson previously said that McDonald's plans to combat this in party by simplifying its menu so that its restaurants have room to offer options best-suited for their regions. This process is expected to start in January.
Read more: sg.finance.yahoo.com
President and CEO Don Thompson said in a statement that consumers are increasingly looking for food where they have the option to customize it to their liking, as well as places that have convenient ways to order and pay. McDonald's previously announced that it plans to expand its "Create Your Taste" offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen.
The chain said that its U.S. restaurants were hampered by strong competition. Thompson previously said that McDonald's plans to combat this in party by simplifying its menu so that its restaurants have room to offer options best-suited for their regions. This process is expected to start in January.
Read more: sg.finance.yahoo.com
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