YouTube plans to produce a half-dozen original series that will be available for free on the world’s most popular video website, a big expansion of the Google-owned company’s programming and efforts to attract advertisers.

Comedian Kevin Hart, talk-show host Ellen DeGeneres and the comedy duo Rhett & Link are producing unscripted shows that will debut this year, YouTube will announce at an event for advertisers in New York Thursday. Alphabet Inc.’s Google also will increase its spending on YouTube Red, a paid video and music streaming service launched in October 2015.

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