Why NBC Will Stand By Its $200M Man Brian Williams
NBC News chief Deborah Turness has millions of reasons to save Brian Williams.
Without its chief anchor to keep it at the front of the news pack, “NBC Nightly News” is at risk of losing the multimillion dollar ad premium it has over rivals.
“Nightly News” raked in an estimated $200 million in annual ad revenue for NBC News in 2013. That’s $30 million more than its nearest rival, ABC’s “World News,” generated in 2013, and $50 million more than third place “CBS Evening News,” according to the latest full-year figures from Kantar Media.
If NBC loses its foothold among viewers ages 25 to 54, the key news audience for advertisers, it could cost parent company Comcast Corp., which installed Turness to focus on making the news division more profitable.
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