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How we measure influence can be intangible. There are obvious metrics, like ratings, social media reach, the strength of one’s coverage of the news as well as the ability to make it. But that’s not all. Then there are the little pieces of insight gleaned from a conversation with sources that hint to the unseen influence of a personality, which can be paired with the more…gut-level idea of their gravitas in the world of media and politics. One’s proximity to power is a key factor, as is one’s monopoly of an audience that rejects those in charge. A hit talk show which gets national news headlines, meanwhile, can be just as influential as the enterprising White House reporter who churns out scoops.
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