Saturday, February 17, 2018

Source: Altered A Headline And Buried Stories To Placate Advertisers

By Dead Spin, Feb. 16, 2018 altered the published headline of one story and deleted Twitter and Facebook posts about it, and halted the promotion of another story, all under pressure from advertising partners, according to an ESPN source and internal emails viewed by Deadspin.

On February 13, ESPN published an article from Mike Rodak about Buffalo Bills linebacker Preston Brown and the improvements he made in the offseason that helped him become the NFL’s leading tackler last season. Brown credits his improvement to playing 10 pounds lighter thanks to a superior diet, and specifically, cutting out the Wendy’s wraps that sustained him for the first three years of his career. The initial headline of the post was: “How avoiding Wendy’s helped Preston Brown become NFL’s lead tackler.”

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