Wednesday, December 27, 2017

NBA’s TV Ratings Are Up, and NFL’s Are Down, Even on Christmas Day


By Bloomberg, Dec. 25, 2017 

The National Basketball Association’s annual Christmas games delivered some of their most successful overnight ratings in recent history. The league’s five games Monday, spread across ESPN, ABC and TNT, averaged a 3.35 overnight rating, up about 20 percent from last year’s Christmas games.

The early evening game on ABC -- Oklahoma City 112, Houston 107 -- drew a 4.1 overnight rating, the league’s highest for a prime-time Christmas game since 2003. In a rematch of last season’s championship, earlier in the day and also on ABC, the Golden State Warriors beat the Cleveland Cavaliers 99-92. The game drew a 5.5 overnight rating, making it the fifth-best Christmas game on the network.

Read More: https://www.bloomberg.com

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