Wednesday, September 20, 2017

"Trust has been an issue": Facebook's ads take a sour turn

By CBS News, Sep. 19, 2017

Facebook (FB) is an advertiser's dream: a digital walled garden where 2 billion people hand over information about where they work, what schools they attended and what they like to do on the weekends.

That's helped make the company a must-have for many marketers, who can slice and dice their ad campaigns to target specific groups, such as women over 45 years old who like to garden and who live in Idaho. Its reach and reams of data have also turned Facebook into a mighty financial engine, with its second-quarter ad sales jumping 47 percent to $9.2 billion from a year earlier.

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