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Is The Left Slowing Killing Off McDonald’s?
Dan Thompson is on his way out the door as CEO of fast food giant McDonald’s. This is not terribly surprising, since the Golden Arches have turned in some poor numbers compared to their competitors for a while now. There are a few reasons for this, some of which came as a surprise to me, as outlined by my friend Stephen Green (a.k.a. Vodkapundit). One big factor which doesn’t seem to make a lot of news is that the primary component of burgers is beef, and the cost has been on the rise.
Stephen also makes the point that rising costs not only for beef, but for labor, are driving McDonald’s price point up into the range of places like Five Guys or Steak n’ Shake which offer more of a diner experience with custom cooked food. But McDonald’s has also felt the social pressure to make some changes which have ruined the factors about their original menu which made it so addictive. The biggest example on that front is when they abandoned beef tallow in the fries to satisfy the demands of the vegans. Those fries used to be addictive! It was the highlight of a visit to their establishment. After the change they were just not the same.
Read the full story: www.hotair.com
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