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By Liz Alderman, Mar. 22, 2014
Guillaume Santacruz, an aspiring
French entrepreneur, brushed the rain from his black sweater and skinny jeans
and headed down to a cavernous basement inside Campus London,
a seven-story hive run by Google in the city’s East End.
It was late on a September morning,
and the space was crowded with people hunched over laptops at wooden cafe
tables or sprawled on low blue couches, working on plans to create the next
Facebook or LinkedIn. The hiss of a milk steamer broke through the low buzz of
conversation as a man in a red flannel shirt brewed cappuccino at a food bar.
A year earlier, Mr. Santacruz, who
has two degrees in finance, was living in Paris near the Place de la Madeleine,
working in a boutique finance firm. He had taken that job after his attempt to
start a business in Marseille foundered under a pile of government regulations
and a seemingly endless parade of taxes. The episode left him wary of starting
any new projects in France. Yet he still hungered to be his own
boss.
He decided that he would try again.
Just not in his own country.
“A lot of people are like, ‘Why
would you ever leave France?’ ” Mr. Santacruz said. “I’ll tell you. France
has a lot of problems. There’s a feeling of gloom that seems to be growing
deeper. The economy is not going well, and if you want to get ahead or run your
own business, the environment is not good.”
Read the full story: www.nytimes.com
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