For the first time in 30 years, the U.S. Marine Corps will air an ad during the Super Bowl, using an online-only spot Sunday to target a young, tough, tech-savvy audience for potential recruits looking for a challenge.

The high-powered, battle-heavy, 30-second ad shows Marines deploying from ships in amphibious vehicles, dropping bombs from aircraft and hurling a shoulder-launched drone into the air.

"It's not just the ships, the armor or the aircraft. It's something more. It's the will to fight and determination to win found inside each and every Marine that answers a nation's call," the announcer says, as the camera follows a squad of Marines storming off helicopters into a mock firefight while explosions erupt around them.