YouTube As You Know It Might Be A Thing Of The Past
YouTube’s exploding mobile traffic is creating a new source of friction between the world’s No. 1 content distributor and the music industry, numerous sources told The Post.
Universal, Sony and Warner execs believe YouTube’s grip on free ad-supported music videos needs to be loosened — by supporting rival sites like Vessel and Snapchat, sources at each of the labels said.
Separately, the labels are weighing going nuclear — potentially yanking rights to the Web’s most valuable and highly trafficked content.
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