Magnus Karlsson, editor-in-chief at Swedish daily Smålandsposten said on its website that he doesn't want the newspaper's brand "to be spread with a potentially viral and erroneous story".

"We work with real news. Even on April 1st," he said.

The "fake news" phenomenon broke out amid the 2016 US presidential election and grew even further when Donald Trump, during his first press conference on January 11th as then president-elect, shouted at a CNN reporter: "You are fake news!"

Read More: https://www.thelocal.se

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