It’s not just Facebook we’re talking about. They own WhatsApp and they own Instagram. And WhatsApp and Instagram are two of the companies that are winning the short messaging war–that are winning the war for Millennial attention and for Millennial users. Twitter lost that war. Twitter only really appeals to media people: people like you and people like me. We want to kind of keep in touch with our peers. And then some of our fans who are, like, really really keen might sign up for a Twitter account just to see our witty sayings or whatever clever lines we toss off on the way to the train station in the morning. But primarily, Twitter has lost that war. Snapchat, Instagram, WhatsApp–these are the networks that have billions of users. These are the networks that are getting young users, and Facebook owns two of those three.
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