Emmanuel Macron arrived in Davos Wednesday with a new message for the global elite: invest, share and protect.

France’s 40-year-old president made his debut speech at the annual meeting of the World Economic Forum in Switzerland in front of a star-studded crowded, even by Davos’s standards, with King Felipe of Spain, International Monetary Fund head Christine Lagarde and Total SA Chief Executive Officer Patrick Pouyanne among those in the audience. Macron told them it’s time for a new framework to rein in the excesses of global capitalism.