The rise of the gender reveal party seems inextricably tied to social media. Search YouTube and you can watch more than 500,000 videos of expectant couples slicing cakes, setting off smoke bombs and bashing piñatas to expose one of two colors: pink or blue.

In one filmed last fall, Leela and Joe Krummel of Minneapolis peer into a balloon-filled box in their backyard and to see which color arises. A blue balloon quickly pops up. Then a purple one follows. Then yellow, green and orange balloons fly out — the apparent error of a party store employee, they told the Today show. (Yes, it landed them on the Today show.)

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