Across the Great Plains -- even in winter -- the new cash crop is high tech.

What's happening, say Stephanie and Paul Jarrett, is an explosion of startup software companies in the heartland, reports CBS News correspondent Mark Strassmann.

"It's time we bang the drum and let people know there's something happening over here in Lincoln, Nebraska," said Stephanie Jarrett.

In 2012, they decided to launch Bulu Box - a monthly service providing samplers of premium health products. But first, they had to leave San Francisco.

"We could just be another startup on the West Coast, another startup in the Valley. Or we could be part of this movement in the Midwest," Paul said. 

Read More: http://www.cbsnews.com

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