Streaming Devices Poised to Dominate Viewing Preferences As Seven In 10 TV Viewers Stream Programming
Broadcasting & Cable, Jan. 8, 2015
Millennials value their Netflix subscriptions more than broadcast or cable. Millennials value their ability to stream content above cable or broadcast channels. The ability to choose what they want to watch when they want to watch it is of high value to all three generational groupings, but particularly among millennials. In the study, 51 percent consider subscription to Netflix “very valuable,” compared to 42 percent for broadcast channels, and 36 percent for cable subscriptions.
Read more: www.broadcastingcable.com
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Millennials value their Netflix subscriptions more than broadcast or cable. Millennials value their ability to stream content above cable or broadcast channels. The ability to choose what they want to watch when they want to watch it is of high value to all three generational groupings, but particularly among millennials. In the study, 51 percent consider subscription to Netflix “very valuable,” compared to 42 percent for broadcast channels, and 36 percent for cable subscriptions.
Read more: www.broadcastingcable.com
Follow Larry Elder on Twitter
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