Over the past year, Facebook has set its sights on becoming a platform for video — in particular live video, something it has been paying a number of media companies to produce, in order to promote its streaming feature. But the flip side of that increase is that non-video content produced by some of the leading publishers is getting less and less interaction.
That’s according to a recent study published by NewsWhip, an analytics company that focuses on content distributed by social networks. When it comes to Facebook, the agency tracks liking and sharing activity across the platform, and it says the data shows a “noticeable decline in engagement” with media content over the past few months.
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