Friday, October 20, 2017

Publishers are caught in the crossfire of the Facebook-Apple fracas


By Digiday, Oct. 19, 2017

Facebook and Apple are squabbling, and publishers are caught in the middle.

Publishers were supposed to be the winners of Facebook’s long-awaited plan to provide a path to sell subscriptions in its Instant Articles. But the test was delayed because Apple didn’t want Facebook to let publishers sidestep its App Store and avoid giving Apple its customary 30 percent cut of in-app purchases.


Read More: https://digiday.com

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