Speaking at Cannes Lions, he said, “CNN has been around for 37 years, our trustworthiness today is the same as it was a year ago, before people in high offices started questioning it. We know that through our own brand research. Just because somebody says you are not trustworthy, that doesn’t mean it is so … CNN’s brand equity is built over 37 years doing hard work in very dangerous places … those who rely on CNN trust CNN more than ever.”
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Some people trust what they want to hear. If the lie or extreme exaggeration is obvious,then the people are just fooling themselves with that trust. CNN Trust problem is obvious.
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