The Glasshouse Report

Thursday, June 15, 2017

Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era


By Variety, June 13, 2017

In a different era, Erin Burnett might call this a pretty crazy week. In the era of President Donald Trump, it’s routine.

This story first appeared in the June 13, 2017 issue of Variety.
Before returning stateside last week to anchor her 7 p.m. “Outfront” program on CNN, Burnett spent the weekend doing research on the ground in the Middle East. On Tuesday, she wrapped an important interview with Qatar’s U.S. ambassador with just 90 seconds to go before the start of her show — only to find she had to juggle multiple breaking news items about critical national issues, including former FBI director James Comey’s coming testimony before Congress. The frenzy of activity seems to be working: Burnett’s viewership in the demo that advertisers covet for news, adults 25-54, more than doubled in May.
Read More: http://variety.com

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