The Glasshouse Report

Wednesday, May 10, 2017

Yelp Plummets As Advertisers Revolt


By Market Watch, May 10, 2017

Advertisers fled Yelp Inc., and now investors are doing the same.

Yelp said Tuesday it saw a wave of local advertiser departures in January and February, and shares plummeted a shocking 28% as the online-reviews site again lowered its full year outlook. The stock was down 19% on Wednesday. While 2017 was once seen as the year Yelp reached $1 billion in annual revenue, it now looks like even $900 million will be hard to reach after a second consecutive quarter of weak advertiser growth and declining forecasts.


Read More: http://www.marketwatch.com

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