The Glasshouse Report

Tuesday, March 21, 2017

Advertisers Seek More Control After Unintended Breitbart Spots


By Yahoo, March 21, 2017

(Reuters) - Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising.

Those trying to keep their ads off certain websites are finding they must take steps to verify the spots they bid for are where ads actually appear and that there are no third parties involved that can result in ads winding up in unintended places.


Read More: https://ca.news.yahoo.com

Join us - become an Elderado today at:
LarryElder.com

Follow Larry Elder on Twitter

"Like" Larry Elder on Facebook

No comments:

Post a Comment

Comment Policy:

The author of this blog will attempt to engage in conversation via the comments section whenever possible and recognize the 24/7 nature of the internet. Moderating and posting of comments will occur during regular operational hours Monday through Friday. Comments submitted after hours or on weekends will be read and posted as early as possible, however admins and/or the author is unable to commit to replying to every comment posted.

This is a moderated blog. That means all comments will be reviewed before posting. In addition, it is expected that participants will treat each other, as well as the author and admin, with respect. Comments that contain vulgar or abusive language; personal attacks of any kind will not be posted. Comments that are spam or that promote services or products will not be posted. It is requested that all comments remain on topic.

The Elder Statement blog does not guarantee or warrant that any information posted by individuals on this blog is correct, and disclaims any liability for any loss or damage resulting from reliance on any such information. The Elder Statement blog may not be able to verify, does not warrant or guarantee, and assumes no liability for anything posted on this website by any other person. The Elder Statement blog does not endorse, support or otherwise promote any private or commercial entity or the information, products or services contained on those Web sites that may be reached through links on our Web site.

To protect individual privacy and the privacy of others, please do not include phone numbers, addresses or email details in the body of a comment. Such information will result in removal of a comment.

Thank you for your attention.

The Elder Statement