The Glasshouse Report

Wednesday, February 8, 2017

Is The Hashtag Over? Researchers Reveal Super Bowl Ads Have Abandoned Them (And Facebook And Twitter) For URLs


By Daily Mail, Feb. 07, 2017

It could be the end of the hashtag.
A new report has revealed that out of the total 66 ads that aired during Super Bowl LI, only 30 of them included a hashtag - while 41 percent displayed the firm's URL.
The shift was a new strategy for corporations to bring more traffic to their websites, rather than just gaining popularity on social media - with just five mentioning a Twitter handle, and four a Facebook page.


Read More: http://www.dailymail.co.uk

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