Wednesday, March 2, 2016

Nobody Watches Live Television Anymore, Unless It's Sports


By Cristina Cabrera, March 01, 2016 Vocativ

These days, you’re more likely to tune in to watch a Golden State Warriors game than the latest episode of Scandal.

According to the Nielsen “Year in Sports Media” 2015 report, 93 percent of the top 100 live TV programs were sports content. This shows a dramatic increase from 2005, when sports programming made up only 14% of live TV viewership. Compare that to how only 66% of “General Drama” (shows that Nielsen would categorize as drama, family, or reality series) viewers watched their programs live, and the numbers are even more surprising.
 

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