Sunday, February 7, 2016

Box Office: 'Hail, Caesar!' Underwhelms Friday; 'Pride and Zombies' DOA


By Pamela McClintock, Feb 05, 2016 Hollywood Reporter

Ethan and Joel Coen's Hail, Caesar! grossed an underwhelming $4.3 million from 2,222 theaters Friday for a projected $11.6 million debut, the lowest nationwide start of the duo's directing career.

The news is even more grim for mash-up Pride and Prejudice and Zombies. The movie may only debut to $5 million after earning $2 million on Friday from 2,931 theaters. That puts it behind the the third new movie daring to open on Super Bowl weekend, Nicholas Sparks' film adaptation The Choice, which took in $2.6 million from 2,631 theaters Friday for a projected $5.5 million debut.

Caesar — earning a withering C- CinemaScore from audiences — looks to come in No. 2 behind Kung Fu Panda 3, which is easily staying at No. 2 in its second outing. The animated film grossed $5.2 million from 3,982 locations Friday for a projected $20 million weekend.
 

Read More: http://www.hollywoodreporter.com

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