Monday, February 8, 2016

Adblock Plus, Scourge Of Websites, Seeks Industry Deal


By Marie Julien, Feb 07, 2016 Yahoo

Berlin (AFP) - For its users, Adblock Plus stands as a bulwark against intrusive advertising. But websites dependent on advertising revenue to remain free-of-charge see the open source software as a scourge.

Now the German firm behind Adblock Plus is taking a more conciliatory tack, reaching out to its adversaries to find an "acceptable" level and form of advertising on the net.

Adblock Plus' owners, Eyeo, have dubbed the discussions surrounding its plans to set up an independent committee for acceptable advertising as "Camp David", alluding to a 1978 peace agreement between Israel and Egypt.

And that gives an idea of the scope of the difficulties in getting Internet publishers, advertisers and ad-blockers to sit around the same table and talk.

The first such "summit" was held in New York in November and the second earlier this week in London.
 

Read More: http://news.yahoo.com

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