Monday, December 14, 2015

Cruz Campaign Credits Psychological Data And Analytics For Its Rising Success


By Tom Hamburger, Dec 13, 2015 Washington Post

URBANDALE, Iowa — As Cecil Stinemetz walked up to a gray clapboard house in suburban Des Moines last week wearing his “Cruz 2016” cap, a program on his iPhone was determining what kind of person would answer the door.

Would she be a “relaxed leader”? A “temperamental conservative”? Maybe even a “true believer”?

Nope. It turned out that Birdie Harms, a 64-year-old grandmother, part-time real estate agent and longtime Republican, was, by the Ted Cruz campaign’s calculations, a “stoic traditionalist” — a conservative whose top concerns included President Obama’s use of executive orders on immigration.

Which meant that Stinemetz was instructed to talk to her in a tone that was “confident and warm and straight to the point” and ask about her concerns regarding the Obama administration’s positions on immigration, guns and other topics.

 
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