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By Frances Stead Sellers, Nov 06, 2015 Washington Post
But there was a problem. Even if an immediate ouster might be smart in an actual corporate boardroom, it did not make for compelling television.
So when filming began for the 2004 launch of the show, producers asked the famously impatient real estate mogul to slow down, according to Jim Dowd, who was NBC’s senior director of publicity. Trump needed to let the drama play out between the contestants — aspiring young businesspeople who were battling for the grand prize of a one-year, $250,000 job by performing a series of tasks that Trump assigned.
Trump appeared to act on the advice. In the third episode of the first season, he spun one contestant’s slow demise into a dramatic climax — the contestant’s crazed stare — that became an overnight TV sensation and helped transform the show into a ratings goliath. Over time, the show became known for the way contestants would create alliances and belittle one another before Trump picked one and delivered the decisive blow: “You’re fired!”
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