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The stock surged again Friday morning after the diet company said Oprah Winfrey will soon appear in Weight Watchers ads.
Oprah (last name no longer necessary) announced last month that she was buying a 10% stake in Weight Watchers, with an option to purchase more and bring her stake up to 15%.
She also said she would become a member of the diet company's services as well as a member of its board of directors.
Shares of Weight Watchers (WTW) more than doubled the day of the announcement. Now, Oprah is set to tell millions of people what she likes about the company in commercials.
"Oprah will be part of the upcoming winter season marketing effort, inviting prospective members to join her on her journey," said Weight Watchers CEO Jim Chambers in a conference call with analysts late Thursday.
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