Thursday, September 24, 2015

Shutterbug Racism? Don't Tell Obama's DOJ!

Color film was built for white people--Here's what it did to dark skin


By Estelle Caswell , Sep 23, 2013 VOX

For decades, the color film available to consumers was built for white people. The chemicals coating the film simply weren't adequate to capture a diversity of darker skin tones. And the photo labs established in the 1940s and 50s even used an image of a white woman, called a Shirley card, to calibrate the colors for printing:

Concordia University professor Lorna Roth has researched the evolution of skin tone imaging. She explained in a 2009 paper how the older technology distorted the appearance of black subjects:

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