Wednesday, June 10, 2015

"new music streaming service"

Apple’s Strangest WWDC Announcement, And Why It Sort Of Makes Sense

By Hayley Tsukayama, Jun. 8, 2015, Washington Post

Among the many things that Apple announced at its annual developers conference Monday was one that we really weren't expecting: the launch of a radio station.

The rest of Apple's much-anticipated music service is largely a matter of feature-matching what's already out there into a neat Apple package. That's not to say the service isn't interesting, but on-demand streaming, personalized "stations" to surface new music and even curated playlists are par for the course in the online music world. So is its $10 per month price tag. 
But "Beats 1" is different: a global radio station that features not only a constant stream of curated music, but also real, actual DJs. Apple has tapped three prominent names in radio -- Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London -- to lead the station, which seems to have the genre distinction of "whatever we think is cool."

It's an novel idea, and one that Beats co-founder Jimmy Iovine said came straight from Nine Inch Nails frontman and Beats chief creative officer Trent Reznor.

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