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Apple’s Strangest WWDC Announcement, And Why It Sort Of Makes Sense
Among the many things that Apple announced at its annual developers conference Monday was one that we really weren't expecting: the launch of a radio station.
The rest of Apple's much-anticipated music service is largely a matter of feature-matching what's already out there into a neat Apple package. That's not to say the service isn't interesting, but on-demand streaming, personalized "stations" to surface new music and even curated playlists are par for the course in the online music world. So is its $10 per month price tag. But "Beats 1" is different: a global radio station that features not only a constant stream of curated music, but also real, actual DJs. Apple has tapped three prominent names in radio -- Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London -- to lead the station, which seems to have the genre distinction of "whatever we think is cool."
It's an novel idea, and one that Beats co-founder Jimmy Iovine said came straight from Nine Inch Nails frontman and Beats chief creative officer Trent Reznor.
More: www.washingtonpost.com
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