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Here's The Starbucks Internal Memo Showing The 'Race Together' Campaign Was Always Doomed
By Hayley Peterson, Mar. 29, 2015, BusinessInsider.com
Starbucks' controversial campaign that encouraged baristas to talk about race relations with customers has been scaled back.
Baristas will no longer be required to write the slogan #racetogether on drink cups or try to engage customers on the topic of racism in the US.
The campaign suffered a public backlash from the start, with critics accusing the company of using racial tension to sell coffee. The vitriol was so strong that it caused a senior Starbucks executive to temporarily suspend his Twitter account.
But the criticism probably is not what killed the campaign. If anything, it was the logistics.
Here are the new responsibilities that Starbucks asked baristas to take on as part of the campaign, according to an internal memo obtained by Gawker.
Read more: www.businessinsider.com
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| Credit: Reuters / David Ryder |
Starbucks' controversial campaign that encouraged baristas to talk about race relations with customers has been scaled back.
Baristas will no longer be required to write the slogan #racetogether on drink cups or try to engage customers on the topic of racism in the US.
The campaign suffered a public backlash from the start, with critics accusing the company of using racial tension to sell coffee. The vitriol was so strong that it caused a senior Starbucks executive to temporarily suspend his Twitter account.
But the criticism probably is not what killed the campaign. If anything, it was the logistics.
Here are the new responsibilities that Starbucks asked baristas to take on as part of the campaign, according to an internal memo obtained by Gawker.
Read more: www.businessinsider.com
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