Tiger Woods, the former 14-time major champion, is now a 15-time one, having won the Masters for the fifth time. Plagued by scandal and a body that seems to deteriorate by the year, Woods has lost most of his major sponsors. However, he still carries branded logos on his shirt, bag and clubs.
After a scandal that triggered his divorce, Woods was dropped by sponsors who paid him tens of millions of dollars. These included consultancy Accenture, AT&T, Buick and Gillette. Nike stayed the course. Its founder and former CEO, Phil Knight, would not leave Woods no matter how bad things got. The decision was never fully explained.
