Monday, February 29, 2016

Jeb Bush’s Ambitions Paid Dividends For GOP Admaker Over The Years


By Matea Gold, Feb 28, 2016 Washington Post

The sudden end to Jeb Bush’s presidential campaign this month appeared to bring another chapter to a close: his long and fruitful partnership with Republican admaker Mike Murphy, the brash strategist who has been at his side for nearly two decades.

Since 1998, when Murphy helped Bush remake his image and win the Florida governor’s office after an earlier failed bid, the strategist’s firms have received nearly $36 million from Bush’s campaigns, allied political committees and educational foundation, according to campaign finance and tax records compiled by The Washington Post. While the vast majority of the money went to purchase advertising, Murphy got a significant cut as the media consultant.

In this year’s presidential contest, the pugnacious strategist helmed the big-money super PAC that Bush and his allies believed would give him a key edge in the race. By the time the former governor bowed out, Right to Rise USA had raced through more than $101 million of the nearly $119 million it had amassed, to little effect.
 

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